iPhone users pay for digital content, while Mac users are all individuals by Jonny Evans

Media law firm, Olswang, has its eye on the iPhone users which it highlights in its 2009 Convergence Survey, released today. It shows that the iPhone population is a new opportunity for media firms.
- 58% of people would pay to access online a film just released in cinemas,
- 52% would pay for access to a film that will not be on DVD for at least two months
- 40% would pay to access a film which is already on DVD or pay-TV.
However, within the iPhone users demographic, those figures jump to 73%, 67% and 54% respectively.
- 41 percent of iPhone users (as against 30 percent of the general online population) would already be willing to take out subscriptions to access their favourite TV shows.
- 19% of iPhone users surveyed said they access on-demand TV on their handsets
- 37% said they want to access on-demand TV on their iPhone in the future.
The survey also shows 30% of people (42% of iPhone users) would pay for an online book; 32% (43% of iPhone users) would pay for an extract from a travel guide; and 29% (38%) would pay for a magazine.
Analysing aggregated data from 76,000 PC and Mac users asked about aesthetic preferences, media choices, and personality traits, the survey declares that Mac users want to be perceived as unique, prefer bold colors and retro designs, enjoy indie films, and consider themselves risktakers. Those PC users, on the other hand, are more likely to see the world as “different enough already” and appreciate “being in tune with those around them.” This is reflected in their more subtle, “mainstream modern” (neither retro nor extremely contemporary) design choices and their practical choices in clothing, footwear, and cars that favor getting the job done rather than making an overt design statement.From a personality perspective, Mac People are more likely to describe themselves as “verbal”, “conceptual”, and “risk takers”, with PC People countering that they are “numbers oriented”, “factual” and “steady, hard workers”.
Interestingly, PC users like John Travolta, while Mac users prefer The Wire.
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